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Channel cost, funnel movement and collected revenue are viewed together. Recommendations are suppressed when attribution or sample size is weak.
MTD spend and downstream outcomes
| Channel | Spend | Leads | Held | Pilots | CPL | Decision |
|---|---|---|---|---|---|---|
| Partner referrals98% attributed | £4,200 | 18 | 11 | 3 | £233 | Scale selectively |
| Founder LinkedIn94% attributed | £1,850 | 31 | 9 | 2 | £60 | Keep cadence |
| Paid search91% attributed | £9,600 | 42 | 7 | 1 | £229 | Tighten intent |
| Events87% attributed | £6,800 | 24 | 13 | 3 | £283 | Fix attribution |
All attributable sources